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Result for the keyword: W
 
Want book
A note book in which store employees record items desired by customers but un stocked or out of stock
Warehouse Store
A warehouse store is a large format retailer with an every-day-low-price cum discount offer in a no frills setting. The basic shed-like environment lends it the name – warehouse retailer e.g. Wal-mart.
Waterfalls
Wall mounted display fixtures which are sloping.
Wheel of Retailing
A theory stating that retail innovators often first appear as low-price operators with a low-cost structure and low profit –margin requirements. Over time these innovators upgrade the products they carry and improve store facilities and customer services. They then become vulnerable to new discounters with lower cost structures.
White Collar worker
A person who performs professional, managerial, or administrative work. The term refers to the white dress shirts of male office workers common through most of the nineteenth and twentieth centuries in Western countries. Typically, white collar work is performed in an office. (also see Blue Collar and Pink Collar workers)
White goods
Large electrical goods used domestically, such as refrigerators and washing machines, typically white in color.
Wholesaler
A business intermediary who buys goods in bulk from the manufacturer and re-sells them to the retailer in smaller quantities. Also known as a Distributor.
Width of Assortment
Refers to the number of distinct goods/service categories which a retailer carries.
Width of Range
The number of styles offered in a range. A range will be narrow if it has fewer styles and wide if it has many styles. A retailer may have a wide and shallow range or a narrow and deep range (also see depth of range)
Word –of Mouth Communication
Refers to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations web dialogue, such as online profile pages, blog posts, message board etc. are now included in the definition of word of mouth.
Wrap Rage
The frustration felt by a consumer when trying to free a product from its packaging – esp when the packaging is difficult to open.
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