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Result for the keyword: T
 
Tag /ticket/ swing ticket
A physical label attached to merchandise for sale. Normally carried information on the product or the company and carries the bar code and the price information.
Target market
The specific group or groups of consumers on which a retailer focuses its marketing activities
Tariff
Tax on goods coming into a country
Tearsheet
Sheets of magazines that are torn to be used later. Designers for instance maintain tear sheets of fashion styles to use them as references when planning the new seasons lines.
Terms of sale
Arrangements between merchandise source and retailer relative to time period for payment of invoice.
Through the line (TTL)
Advertising activity involving both above and below the line communications. This approach allows brands to engage with a customer at multiple points - for example, the customer will see the television commercial, hear the radio advert and be handed a flyer on the street corner. This enables an integrated communications approach where consistent messaging across multiple media. (Also see Above the line and Below the line)
Ticket Size
This refers to the value of the bill e.g. if you have bought two items worth Rs 1000/- each then the value of the bill or the ticket size is Rs 2000/-
Ticket Value
The value of a single bill
Till
The cash register/ billing counter in a retail store. Also known as Cash Till
Top line
The gross sales done by a company. It is called the “top line” since it is the first line on a company’s Profit & Loss statement
Top- down planning
Involves the top level of management estimating total sales for the upcoming period in a particular product category
Total mark up
The total mark up that is achieved across all products in the category.
Trade Diversion
The loss of trade from an existing store or centre as a result of a new retail development taking place, usually measured as a percentage of its turnover before the opening of the new development.
Trading Area
The geographic area from where a store gets the bulk of its customers.
Trading down (down trading)
Refers to the act of replacing current purchases with items that may have less features/ poorer quality but are less expensive. In periods of high inflation, customers tend to trade down to manage their household budgets.
Trading up
This refers to the act of replacing current purchases with items that have more/ better features and are consequently more expensive. In periods of prosperity customers tend to trade up to enjoy a better product experience.
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