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Result for the keyword: M
 
Made ups
Refers to the line of home textiles that includes linen, tapestry, curtains etc. Also known as soft furnishings.
Mall
A shopping mall or shopping centre is a building or set of buildings that contain a variety of retail units, with interconnecting walkways enabling visitors to easily walk from unit to unit. In a sense it is an enclosed market.
Mandi
A whole sale market for fruits and vegetables in India
Mapping
A technique to evaluate the trading area of store by determining the distance people are likely to travel to get to the store, the population density of the geographic area surrounding the store, and the travel patterns and times from various locations
Margin
The difference between the cost of an item and its price E.g. if cost of goods is Rs 100/ and the retail price of Rs 150/- then the rupee margin is Rs 50/-
Margin percentage
The gross profit or margin expressed as a percentage of the retail price. E.g if cost of goods is Rs 100/- and the retail price of Rs 150/- then the rupee margin is Rs 50/- and the margin percentage is 33.33%.
Markdown
A reduction in the original retail price, primarily taken for clearance of end of season merchandise or for promotional reasons.
Markdown percentage
A control tool used by buyers. It is calculated by dividing total Rupee markdowns by total sales. E.g. if total Rupee markdown is Rs 100,000 and Total sale is Rs 10,00,000 then the Markdown percentage is 10%
Market Skimming
A pricing strategy wherein a firm charges premium prices and attracts customers less concerned with price than service assortment and status.
Market-oriented pricing
Setting a price based upon analysis and research compiled from the target market. This means that marketers will set prices depending on the results from the research. For instance if the competitors are pricing their products at a lower price, then it's up to them to either price their goods at an above price or below, depending on what the company wants to achieve.
Markup
The amount of money added to the cost of goods to calculate retail price. E.g. if cost of goods is Rs 100/ and you add Rs 50/- to this to arrive at the retail price of Rs 150/- then the mark up is Rs 50/-
Markup Percentage
The Rupee mark up expressed as a percentage of the cost price. E.g. if cost of goods is Rs 100/ and you add Rs 50/- to this to arrive at the retail price of Rs 150/- then the mark up is Rs 50/- and the mark up percentage is 50%.
Marquee
A sign used to display a store’s name and or logo
Maximum Retail Price (MRP)
The selling price marked on the product, inclusive of taxes payable by the end customer. This is a terminology used in India. As per statutory regulation all packaged goods in India must have a marked MRP. Retailers are permitted to sell below MRP but not above.
MBO
Multi Brand Outlet. This refers to a retail store that keeps multiple brands e.g. Shoppers Stop.
Merchandise Mix
The types or mix of products that are available for customers to purchase.
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