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Result for the keyword: I
 
Impulse product
Occurs when consumers purchased products and or brands they had not planned to buy before entering a store as a result of some stimulus at the store e.g. an attractive product display.
Independent stores
Refers to a single store, which is not part of any chain. The bulk of stores in India fall in this category.
Initial margin or intake margin
The margin percentage you will achieve when a product sells at itsí original selling price i.e. without any discount.
Introduction stage
The stage in the product life cycle that occurs when products are usually accepted by only a few people
Inventory
Merchandise on-hand for sale to customers in the ordinary course of business. Also called Stock.
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