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Result for the keyword: D
 
Data mining
Refers to the process of searching through data to find trends and patterns that might otherwise have gone unnoticed.
Data warehousing
Refers to the process of electronically storing customer and operations (sales and stock) data
Day time population
The population of a city during the day. Some cities which are district head quarters attract a lot of people in the day. These people are not residents but add to the population during day time.
Dead Areas
Awkward spaces in a store where normal displays cannot be set up and which tend to attract low customer footfall.
Decentralised organization
Retail organisations which seeks to place decision making authority in the hands of managers close to geographically localized conditions.
Decline stage
The last stage of the product life cycle that occurs when the target market shrinks, and price cutting minimizes profit margins
Delivery period
The time between when an order is placed and when the merchandise is available on the sales floor. Also known as lead time.
Demographic data
Data that documents facts about customers on matters relating to age, sex, family size, income, education, occupation and race.
Department store
A retail store that has a number of distinct product departments.
Depth
The number of choices/ options offered to customers within each brand or product classification e.g. A shallow depth would refer to fewer options from which to select.
Depth of Range
The number of colors and sizes per style that is on offer. If the number of sizes and colors is large we say the range is deep , if the number of colors and sizes is less we say the range is shallow. A retailer may have a wide and shallow range or a narrow and deep range (also see width of range)
Destination Store
A retail store where merchandise selection and presentation, pricing, or other unique features act as a magnet for customers making the store their primary shopping destination.
Discretionary pricing
A pricing strategy where the retail price of the product is decided by the price that the product can command in the market.
Discretionary spending:
The amount of an individual's income that is left for spending, investing or saving after taxes and personal necessities (such as food, shelter, and clothing) have been paid. Discretionary income includes money spent on luxury items, vacations and non-essential goods and services.
Distributor
A business intermediary who buys goods in bulk from the manufacturer and sells them to the retailer in smaller quantities. Also known as a Wholesaler.
DIY
An abbreviation of "Do it yourself." Refers to the act of building, modifying, or repairing something without the aid of experts or professionals. In retail it generally refers to DIY kits e.g. DIY furniture from Ikea, where the customer is expected to put the parts together on the basis of printed instructions that come with the purchase.
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