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Result for the keyword: B
B2B (Business-to-Business)
Business model focused on sales to other businesses. Manufacturers and wholesalers fall into this category since they further supply to businesses that supply to the ultimate consumer.
B2C (Business-to-Consumer)
Business model focused on sales to consumers. Retailers are typical B2C companies.
B2G (Business-to-Government)
Business model focused on sales to national, state, or local government agencies.
Baby boomers
A person born in the years immediately after the Second World War (i.e. post 1945), when there was a temporary marked increase in the birth rate.
A unique identification for a product. It is normally printed on a sticker and put on the relevant product.
Base Stock
Also known as Minimum Base Quantity (MBQ) refers to the minimum level of stock the retailer plans carry in a store. This includes the Minimum Display Quantity (MDQ) and the back up stock (if there is a storage section in the store). The Base stock figures are flexible and may change basis the season.
Basis Point
One basis point is one hundredth of a percentage point. A change of 120 basis points in profits for instance would mean a change of 1.2%
Basket Size
The number of units moving in one single bill e.g. if you have bought 2 shirts and one trouser from a store then the basket size is 3 pcs.
Beach head
A retail expansion strategy that focuses on establishing a strong store presence or ‘beachhead’ in key markets before expanding to smaller ones.
Below the line (BTL):
All advertising activity that is done at an outlet/retail level as well as direct marketing. BTL activity is designed to bring in awareness to a specific target market. It includes store promotions, road shows, flyers, placing stalls in malls, participating in exhibitions, brochures, catalogues etc.
The process of setting standards of performance based on the achievements of high performing competitors.
Better Cotton
The label is attributed to cotton raised with a minimum of pesticides and by methods that limit the amount of water used, while also providing sustainable work in decent conditions.
Represents a physical place to store inventory. Normally used in the context of warehousing and generally refers to physical rows/shelves.
Black Friday
The day after Thanksgiving in the USA. It is seen as the beginning of the Christmas Shopping season. While Black Friday is often thought of as the busiest retail shopping day of the year, in fact the busiest retail shopping day of the year is usually the Saturday before Christmas. The origin of the term Black Friday comes from the shift in profitability during the holiday season. Black Friday marks the day when many retailers shift from being unprofitable, or "in the red," to being profitable, or "in the black."
Blue Collar worker
A member of the working class who performs manual labor. The origin of the terms comes from the blue canvas or cotton uniforms that industrial and manual workers wear while performing their job (also see White Collar and Pink Collar workers)
Book Inventory
Value of goods on hand at a given time as reflected in the books of accounts. This may vary from the actual stocks on account of theft.
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