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Allen Solly News
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retail newsPlanet Fashion Stores to sell men and womenís ethnic wear
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Planet Fashion, the multi brand offer from Madura Fashion and Lifestyle, which has traditionally been stocking only the companyís own brands such as Van Heusen, Louis Philippe and Allen Solly, has been experimenting with a new format which includes keeping third party brands to cover categories where they are not present e.g. denims and ethnic wear (for men and women). Planet Fashion, which was set up in 2001, has 170 stores at present across 110 towns and primarily stocks menswear brands of Madura. About 75% of the stores are operated under the franchisee model. The new format is being ... read more
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