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Orissa: Retailers innovate
Posted On: 09-06-2008 04:02:23 AM

The Orissa Consumer Co-operative Federation started in 1979 with an aim to organize a network of retail outlets in the state to distribute goods at fair prices. Today, it has its chain of stores in 19 districts of the state. The stores have since been playing a significant role in distribution of controlled and essential commodities. However with the advent of malls, the stores have been facing a crisis with consumers preferring the air conditioned comfort of malls. In order to counter this the federation is planning to tap the opportunity presented by door delivery. According to the federation’s new plan, each family in a complex will be supplied an index containing the names of essential commodities. The consumers would tick on the item they require and put it in a drop box that will be collected by a dedicated van every day. The goods will be supplied at the doorstep in six hours. Besides, the goods will also be made available on call or an SMS made to the help-line number.
The service, on an experimental basis, has already begun in 11 apartments in Bhubaneswar and will be soon spreading to other apartments. There will be one van for each ward in Bhubaneswar. About 700 employees of the federation will be pressed into service to execute this new venture. The federation targets to make a business of Rs 60,000 per van every day.

 
 
 

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