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Max Fashion to invest Rs 100 crore to open 50 stores this year
Posted On: 09-05-2016 03:52:01 AM

As per an article in DNA

Max is lining up Rs 100 crore to open 50 stores across the country this year. The company is targeting a 35% increase in turnover at Rs 2,400 crore of the years.

The Dubai-based Landmark Group promoted company operates 145 stores in the country. It had reported a turnover of Rs 1,800 crore in the previous year.

The firm is bullish on the under-penetrated kids wear segment which is growing at over 40% year-on-year for the company. Kids wear is the fastest growing category for the retailer followed by womenswear and menswear. Kids wear contributes 25% to Max Fashions' turnover while womenswear and menswear 40% and 28%, respectively.

In order to cater to the demand of tier-III and tier-IV cities, Max has opened outlets under the Easybuy brand.

 
 
 

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