Snapdeal has added UrbanClap inventory in its Android mobile application to launch a personal services category, which will help consumers’ book services ranging from beauty services at home to wedding photographers. UrbanClap is a mobile marketplace for services ranging from house cleaning and plumbing to yoga training, beauty care and interior designing. It joins other services like Zomato, redBus, Cleartrip and Freecharge.
In March, Snapdeal had launched a pilot program under which it tied up with Redbus, Zomato and Cleartrip, allowing customers to book bus tickets, flight tickets, hotel tickets and food directly on the application. Such associations give the companies access to Snapdeal's user base. Snapdeal gets a commission for each booking made through its platform. Since personal service is a high frequency category, the tie-ups will also help Snapdeal increase the number of transactions on the platform. Air ticket bookings launched through Cleartrip is a large gross merchandise value (GMV) category, while food ordering through Zomato is a high-frequency category. As the funding environment becomes tougher, growth in these metrics will stand out.
Recently, the Delhi-based ecommerce company tied up also with real estate developers such as TVS Emerald, Provident Housing and Runwal Group to launch real estate and financial services on its website. The commissions received on such transactions are not clear.