The luxury retail arm of real estate company DLF plans to launch a new luxury property, The Chanakya. Separately it plans to bring in brands such as Longchamp, Hunkemoller, G Star Raw, Juicy Couture, La Perla and Chanel Beauty to its Emporio and Promenade malls this year. While brands like Juicy Couture Chanel beauty have a presence in other malls in India, DLF Emporio will house La Perla and Longchamp's exclusive stores in India. Brands like Bvlgari and Tumi also have their exclusive stores in India at the Emporio in Delhi.
DLF Luxury also encourages popup stores to help brands get temporary platforms. Brands like Below the belt, Show Shaa, Desi Pop, BVR Luxuries are some of the brands who have exhibited using that route.
The Chanakya, coming up in Lutyens' Delhi (Central Delhi), will offer a mix of bridge to luxury and luxury brands. The company is talking to brands in the luxury space like Hermes, Valentino, Tom Ford Women, and bridge to luxury brands such as Reiss, Kate Spade, Karen Millen.