Jabong, has appointed Kalyan Kumar as Chief Merchandising Officer in December 2015.
A career Landmark group manager, Kumar was with Lifestyle since 1999 up till 2012 where he reached the rank of Vice President. He then moved within the group to take over the operations of Splash as Chief Operating Officer in May 2012. After 3 ˝ at Splash Kumar moved to Jabong in Dec 2015. Kumar’s responsibility at Jabong will be to build the existing portfolio and build new international and national brand relationships.
Jabong, owned by GFG, runs on a mix of an inventory-led model and a market led model. In September 2014, Rocket Internet merged Jabong with four other online fashion retailers to create GFG which now houses the German e-commerce company’s fashion businesses from emerging economies, including Jabong, Latin America’s Dafiti, Russia’s Lamoda, and West Asia’s Namshi and Zalora.
AB Kinnevik is the largest shareholder in GFG with a stake of around 25%. Rocket Internet owns more than 21%. Since the beginning of 2015, investors have pumped over Rs 300 crore into Jabong, according to documents filed with the Registrar of Companies.