German luxury fashion company Hugo Boss AG has changed its Indian partner to Genesis Luxury Pvt. Ltd whose portfolio of partners includes Canali, Bottega Veneta, Burberry, Etro, Paul Smith and Jimmy Choo.
The earlier partner was UAE-based Bin Hendi.

The German brand has two BOSS stores in India, at DLF Emporio in New Delhi and at The Palladium in Mumbai in a marketing and distribution partnership with Bin Hendi. Both stores will now undergo renovation this summer.

The partnership model between Genesis and Hugo Boss is for distribution and marketing and the two companies are in talks to evolve this into a joint venture partnership for growth in India.