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Ashutosh Chakradeo appointed Chief Merchandising Officer - Lifestyle at Aditya Birla Retail Limited
Posted On: 01-10-2015 00:00:00 15

Aditya Birla Retail has appointed Ashutosh Chakradeo as Chief Merchandising Officer Lifestyle. Chakradeo who took charge in Sept 2015 was earlier CMO at Jubilant Retail.

Chakradeo brings with him a rich experience of 20 years with retail. He started his career managing home accessories at The Bombay Store (1995). He moved from there in 2002 to Arcus Ltd as Category Head - Home & Kitchen. Arcus was India's first Home Improvement Retail Store launched by the Turner Morrison group. It had 2 stores in India. After a failed buyout plan by Pantaloon Retail the company closed its operations.

In December 2004 Chakradeo moved to HyperCITY Retail (India) Ltd. as Chief Merchandising Officer. At Hypercity he helped the company establish links with food distributors in UK, France, Australia & South Africa and homeware, furniture & electronics vendors in China and Malaysia. He also initiated import off products from USA & New Zealand and was involved in the exclusive tie up with Waitrose for retailing its products in India. He was part of the team that orchestrated the successful Monday Mandi (weekly shopping at wholesale prices) program and the Blockbuster extended weekends (Friday-Sunday) promotions. After 10 years at Hypercity he moved in July 2014 to Jubilant Retail as Chief Merchandising Officer.

 
 
 

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