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Dutch lingerie brand Hunkemöller launches in India
Posted On: 29-12-2015 00:00:00 15

Dutch lingerie brand Hunkemöller opened its first store in India at Delhi's DLF Promenade mall on December 19. The company has plans to have four stores running by the end of this financial year including two more outlets in the National Capital Region in the next two months. It will also be launching an outlet in Bengaluru. While Hunkemoller's store in DLF Promenade is around 800 sq ft, its upcoming outlets in Noida and Gurgaon will be around 1250-1300 sq. ft. The company is looking at malls in Mumbai, Pune, Kolkata and Chennai as well to open stores but hasn't finalized any yet.

Hunkemoller, as part of its expansion plans to emerging markets like India and China, entered a long-term franchise agreement with Reliance Brands earlier this year. The 130-year-old brand's Indian entry also marks the growth of Reliance Brand's portfolio to include intimate apparel.

 
 
 

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