Retail News Newsletter Columns Retail Jobs Dictionary Directory Calendar Policies Retail Edge Footprint

Home PageContact Us

Report: E-Commerce to Reshape Indian FMCG Sector
Posted On: 23-12-2015 00:00:00 15

"Re-Imagining FMCG in India", a joint report by industry chamber CII and Boston Consulting Group (BCG), said growth in disposable income, increased urbanization, and the increase in the number of nuclear households are driving growth of the Indian branded FMCG sector estimated to be currently worth around $65 billion (roughly Rs. 4,30,914 crores). The growth opportunity is massive, yet, the shape of this opportunity would be very different in the future. Greater premiumization and tier 2-4 towns will be the drivers of growth.

The report said that households with more than Rs.10 lakh annual income would account for 50% of the spending in the category. This would lead to premiumization across categories - from unbranded to branded - and 'luxuriating' of products. The report also said companies will need to focus on tier 2 and 3 cities and rural regions, as their contribution will be an important source of demand for the sector as more and more consumers move from the non-branded to the branded segment.

Separately companies would need to build capabilities in digital marketing and would also need to push for greater clarity on the role of new emerging channels like e-commerce would play for them and how should they engage with these new channels without conflicting their brick and mortar partners. It estimates that by 2020, more that 150 million consumers would be digitally influenced in FMCG.

 
 
 

SocialTwist Tell-a-Friend

 

Want more stories delivered to your inbox?
Please sign up here for our free newsletter.

 
retail india Related News retail industry india
retail news videos on retail industries
Government considers proposal to free up retail FDI policy - but only for India-made goods
Jabong appoints Rahul Taneja as Chief Business Officer
Snapdeal ties up with UrbanClap to offer personal services on its Android app
Arvind in talks to acquire Freecultr?
Lenskart raises Rs 400 crore from IFC, Ratan Tata
retail stores
retail policies
retail suppliers retail classes retail news
retail policies retail news retail india
retail training Current Newsletter retail industry
retail suppliers retail industry growth retail slowdown
retail policies retail news retail india
retail training (FY 2015 - 16) 3rd Quarter Results retail industry
retail suppliers retail industry growth retail slowdown
retail policies retail news retail india
retail training Search News retail industry
retail suppliers retail industry growth retail slowdown
latest retail news in your mail

retail industry



 
retail news
About Retail Angle   |  The Team  |  User Agreement   |  Privacy Policy  |  Advertise with Us  |  Feedback  |  Site Map  |  Contact us 
retail industry

indian retail