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Cafe Coffee Day to increase focus on food, home delivery
Posted On: 23-12-2015 00:00:00 15

Cafe Coffee Day will extend its home delivery business model to Mumbai and Delhi over next three to four months and include lunch and dinner options in its retail cafe menu. The cafe chain had run a pilot in the Bangalore earlier this month, for which it tied up with hyper-local restaurant delivery company Swiggy to offer customers delivery option for a specially curated food and beverage menu. At present it is clocking in around 200 deliveries a day with an average ticket size of Rs 350 per order. In 2016, the company will focus on food in a big way with additions of lunch and dinner options to its retail cafe menu. The company is of the view that from a consumption standpoint, fragmentation of meals has gone down as consumers want everything in the same place so 2016 will be about food for CCD. CCD will also look to add popular selling items from its delivery menu to its cafes. For home delivery, CCD plans to rope in third-party logistics players.

The chain presently has 1,555 cafes in 219 cities, across formats. It plans to open 135 cafes in 2016.

 
 
 

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