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Innovation: Van Heusen Opens an All-Digital Store
Posted On: 24-12-2015 03:00:42 AM

Van Heusen, the premium lifestyle brand from Madura Fashion, has recently opened its first all-digital store called 'Van Heusen Style Studio' in Bengaluru. In Van Heusen's 5,500 sq. ft. digital store, a shopper will not have to browse through the store to find out what's new. At the entrance, a 42-inch digital display summarizes the new styles in store, fashion tips and more. The store has a 'Fit Suite' that recommends appropriate fit and size according to body type. The virtual trial helps shoppers identify theirs.

Madura partnered with Singapore-based design studio FITCH and Delhi-based Experiential Design Lab for developing the store.

 
 
 

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