E-commerce site DineOut has launched the DineOut Plus card. For Rs 5,000, this card gives diners a 25% discount at 150 five-star restaurants across Bengaluru, Delhi, Mumbai and Kolkata with a year's validity.
Barring a few five-star restaurants, most aren't able to fill up their tables on a daily basis. The card is expected to help address the shortfall. The card, available on iOS and Android, will be launched exclusively on ecommerce portal Amazon's gift card section.
Hotel chains such as Hilton Bangalore Embassy GolfLinks and Zuri in Bengaluru, Vivanta by Taj and The Suryaa in the national capital region are some properties that have signed up for this program, apart from listing their restaurants on the platform for bookings.
DineOut already has 1,800 restaurants across eight cities listed, including those from five-star chains. It seats 75,000 diners a month and 4-5% of them go to five-star restaurants.
Another site in the same space is EazyDiner. Backed by Saama Capital and DSG Consumer Partners, the company has listed close to 1,000 restaurants across Mumbai, Delhi and Bengaluru, of which about 300 are from five-star chains such as Ritz Carlton, The Leela, The Oberoi and JW Marriott. In 10 months of its launch, it has seated 47,500 diners, 30% of which were in five-star restaurants.
The sites can also offer targeted marketing to diners who enjoy dining out on a regular basis.
In April, restaurant listing provider Zomato acquired US startup Nextable, a table reservation and management system, to launch Zomato Book, which is currently in a pilot stage of implementation in New Delhi.