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Burger King targets 50 outlets by year-end
Posted On: 18-11-2015 00:00:00 15

Burger King, the world's second-largest burger chain, proposes to touch the 50-outlet mark in India by the end of 2015. The US-based fast-food giant came to India in November last year following a joint venture with private equity fund Everstone. Since then, it has set up 32 stores in eight cities. All stores are company-owned-and-operated. The existing joint venture does have the rights to sub-franchise the brand to external players, but that option is not being considered yet. The burger chain is estimated to have spent close to around Rs 65 to 70 crore for setting up the 32 stores, with the per-store cost working out to around Rs 1.75 to 2.5 crore. Setting up another 15 to 18 stores by the end of the year will see the firm spend another Rs 40 to 45 crore. The firm is also expected to tap the online channel aggressively to increase home deliveries. In the next few years, the company hopes to take the delivery model to 15 to 20% of total sales.

 
 
 

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