In its three day pre-Diwali bonanza Paytm, the etailer-cum-mobile payments company, sold over 500 Mahindra motorcycles and more than 1,000 bikes, where purchases were made online and products were delivered to customers from dealerships, an example of the online-to-offline model.
Paytm had entered into an exclusive tie-up with Mahindra Two Wheelers to sell Mahindra Centuro motorcycles and Mahindra Gusto scooters through the site at competitive prices.
The online-to-offline mode, was also implemented in the mobile phone category, where a fifth of sales were delivered by local stores within two hours. Paytm tied up with The Mobile Store, the country's largest phone retail chain, to meet delivery timeframes. The category made up 10% of total sales during the three-day period.
Peak traffic, including shopping and transactions, surged to 6-8 lakh concurrent users, which was 10-15 times the average peak traffic on the site. The company said it was on track to cross the Rs 1,000-crore target set for the two-month period ending December.