As per a report in Economic Times, Trend West, the yet to-be-launched online venture of Tata Trent, has acquired the fashion vertical of Bengaluru based brand Eat.Shop.Love. (ESL). The Trend West portal, which is likely to go live by the end of this year, will be powered by the branding, marketing, delivery and sourcing line of ESL. ESL's co-founder and chief executive officer, Oindrila Dasgupta, will join the operations.
ESL, which was launched in July 2014, is a portal for shopping and arranging get-togethers and experiences through its 'Love' packages. ESL had raised Rs 22 crore in March this year from a UK-based investor. The company was reportedly valued at approx.. Rs 18 crore.