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Starbucks launches “Oprah Chai Tea”
Posted On: 01-05-2014 00:00:00 14

Starbucks is expanding its product offer with the launch of “Oprah Chai Tea" across America. The product they claim has been personally developed by Oprah Winfrey in close collaboration with Teavana's leading teaologist. Teavana is an Atlanta-based tea retailer that Seattle-based Starbucks acquired in 2012 for $ 620 million. The new tea is a blend with an infusion of cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and rooibos. Not unlike the “Masala Chai” which was served to Oprah when she visited India 2 years ago.

Starbucks, which recently entered India in a joint venture with the Tata’s, hopes to do for tea — which is the world's second most popular beverage after water — what it did with coffee in America. Tea presently accounts for less than 10 % of Starbucks' US sales.

Last year the 19,000-outlet cafe giant acquired Teavana, a chain of mall stores that sell tea and tea ware, hoping to expand it to 1000 stores in the next decade and milk more from tea. And Oprah Chai is one of their big launches.

 
 
 

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