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Sahara Group ties up with Super Bazaar
Posted On: 09-09-2013 00:00:00 13

As per a report in Economic Times, the Sahara Group has entered into an alliance with the Dainik Bhaskar Group which owns the Super Bazaar chain of stores.

Super Bazar, which introduced the concept of shopping under one roof at affordable prices in the national capital in 1966, was acquired by the Dainik Bhaskar group in 2009. There are about 110 Super Bazar outlets in Delhi. Of this, about 95 outlets are small-format, 300-600 square foot stores. The rest, including the Super Bazar branch in Connaught Place, are large properties. Dainik Bhaskar group acquired the chain for Rs 504 crore and operates it under the Multi-State Cooperative Society Act.

While there is some confusion on the nature of the tie up with some sources in Super Bazaar claiming that the retailer has tied up with the Sahara Group Q shop for 65 outlets on an exclusive basis, others within Sahara group maintain that Sahara has only entered into an exclusive sale and purchase model for Sahara Q Shop products through a shop in shop arrangement. Sahara operates 910 Q Shops in about 400 cities presently.

 
 
 

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