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Sub-brands will need to carry company logo too
Posted On: 04-09-2013 00:00:00 13

The government allowed 100% FDI in single brand retail in September 2012, but there was lack of clarity on whether a single-brand retailer was allowed to sell products belonging to other group brands. This led to confusion on whether M&S, which is in India in a joint venture with Reliance brands, had flouted rules as it was selling sub-brands at its India stores. In response to this the Department of Industrial Policy and Promotion has clarified that applications for single-brand retail have to specifically indicate the product and product categories which are proposed to be sold under a single brand. Any addition to the product or product categories would require a fresh approval of the Government. Further, the logo of the retailer has to be on every product. As a result of this, if Marks & Spencer wants to sell products of sub-brands such as Autograph, Collezione, North Coast and Blue Harbour at its stores in India, these products should also display the M&S logo.

 
 
 

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