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DLF brands ends franchise partnership with Italy’s Alcott
Posted On: 03-09-2013 00:00:00 13

As per a report in Economic Times, DLF Brands has ended its agreement with Italian company Alcott's on account of poor sales. DLF Brands, which brought Alcott to the country in 2008, had opened about 15 Alcott stores across the country. It now plans to shut down its last operational Alcott store, located in a south Delhi mall, later this month. Last year, retail giant Esprit had exited the country after a nearly seven-year-long partnership with Madura Garments.

DLF expansion plans for its other brands remains on track. The company is in the process of inking a 51:49 joint-venture agreement with Italian cosmetics brand Kiko, and plans to roll out 700-sq ft exclusive stores across the country. DLF has also entered into an agreement with Los Angeles-based Forever 21 to sell the fashion retailer's brands in the country. This follows Dubai-based conglomerate Sharaf Group closing its lone India franchisee store in New Delhi recently.

DLF Brands had a turnover of Rs 300 crore for the fiscal ended March 2012.

 
 
 

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