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Big Bazaar Direct – a hybrid between e-commerce and door to door sales
Posted On: 03-09-2013 00:00:00 13

Future Group has come up with a new business model called Big Bazaar Direct, where the company will appoint franchisees who will visit customers to take orders and the products would be delivered in three to seven days. Customers will be offered over 1,000 deals by Big Bazaar. The franchisees will take orders on tablets provided by the company. Once the order is placed the customers will receive a confirmation SMS and they have to make payments to franchisees who will get a commission on sales. Deliveries will be made by the company from special warehouses set up for this purpose.

The group is aiming to have 100,000 franchisees within the next two years. Selected parties need to make a Rs 3 lakh investment which includes a refundable security deposit, initial advance, set-up charges for the tablets, initial branding, and training.

The group launched the project as pilot three weeks ago in Nagpur. While the company has promised about three-to-seven-day delivery, ultimately it is looking at 24-hour delivery in cities such as Mumbai and 48 hours in smaller cities.

The group came up with a full page advertisement in a national daily under the headline “1 lakh outlets. Zero FDI. The future of FDI coming soon”.

The new venture is the second such big project from Future Group this year, after the 'Big Bazaar Profit Club' scheme launch in April-May where a customer has to pay Rs 10,000 upfront, after which he can shop for Rs 1,000 a month for 12 months.

 
 
 

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