As per an article in Economic Times, Defence Colony (D-Block) Delhi is turning into the new luxury retail hub with the opening of stores by Kitsch and Nirav Modi, in addition to the already existing stores run by Swarovski, Tarun Tahliani, Shantanu & Nikhil and Rohit Bal. In fact Kitsch, a high-end store that retails brands such as Dolce & Gabbana, Stella McCartney and Alexander McQueen, recently shut its 2,000-square feet store at the Vasant Kunj luxury mall Emporio and shifted to an old bungalow in D block at a rent that is half of what they were paying at Emporio. The rentals in the street range between Rs 150 and Rs 250 per square feet per month compared to DLF Emporio's Rs 500-1,500 per sq ft range. Besides sharper rental, the brands enjoy better visibility since they are located on a high traffic street. In a mall, only one or two anchor tenants get street-visible branding.
Besides DLF Emporio in Delhi, Palladium Mall in Mumbai and UB City in Bangalore, luxury brands are mostly restricted to the shopping arcades of five-star hotels. So, retailers have started to look out for alternative options across India, which has resulted in emergence of new high street locations such as Horniman Circle in Mumbai and Khader Nawaz Khan Road in Chennai, which are offering spaces to brands such as Hermes, Kitsch,Louis Vuitton and Christian Louboutin.