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Tesco increases price of bottled water as UK suffers a heatwave
Posted On: 22-07-2013 00:00:00 13

Tesco, UK, has put up the price of its most affordable water and fizzy drinks amid a surge in sales as the UK experiences a heat wave with temperatures going above 30C. The supermarket retailer raised the price of its own brand two-litre bottles of Everyday Value water and cola by 41%. From 17p to 24p last week. Tesco has said that its price increase last week reflected the cost of production but given that Sainsbury and Asda continue to sell their brands at 17p, customers are expected to react badly to the price increase at this juncture. In fact media headlines are already criticising the retailer of profiteering.

Tesco's move comes just days before it launches its new Love Every Mouthful advertising campaign. The supermarket is battling to improve its image after losing market share to rivals after several of its beef products were found to be contaminated with horsemeat earlier this year.

 
 
 

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