Planet Fashion, the multi brand offer from Madura Fashion and Lifestyle, which has traditionally been stocking only the company’s own brands such as Van Heusen, Louis Philippe and Allen Solly, has been experimenting with a new format which includes keeping third party brands to cover categories where they are not present e.g. denims and ethnic wear (for men and women). Planet Fashion, which was set up in 2001, has 170 stores at present across 110 towns and primarily stocks menswear brands of Madura. About 75% of the stores are operated under the franchisee model. The new format is being branded as Planet Fashion Grande and will include women’s wear, wedding collections, fabrics and tailoring. The split between in-house and other brands is in the ratio of 75:25, which could change to 50:50 depending upon consumer preferences. The Grande stores, which would range from 10,000 sq. ft. to 20,000 sq. ft. in size, would all be company owned, while the existing Planet Fashion brand would continue to grow on the franchisee model. Madura has been testing the Grande store format for over two years with two stores in Delhi and Bangalore. Recently they opened their third store in Bangalore.
Presently the Planet Fashion division accounts for 10% of Madura's revenues, which is expected to grow to 15% in the next three years.