Mumbai based Portico New York, a premium brand in bed, bath and soft furnishings market, has recently launched its exclusive showrooms in Lucknow and Gurgaon. The company already has a presence in about 1,000 retail points, out of which 700 are multi-brand outlets, while the other 300 across large format stores like Central, Lifestyle, Big Bazaar, Pantaloons, Shoppers Stop etc. The company also has a good presence across all online shopping portals. Now, they want to launch their own outlets on a franchise model so that the brand is able to grow even in smaller cities like Patna, Guwahati and Kanpur etc. Besides bed linen, the company claims to offer the largest bouquet of varieties across all age groups and products which promote healthy lifestyle like soybean pillows, gel foam pillows etc. Portico which is part of the Creative Group, is said to have an annual turnover of about Rs 200 crore.