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IKEA looking for 10 acres of space and metro connectivity
Posted On: 18-05-2013 03:00:00 AM

As per a report in Economic Times, an ideal location for Ikea would be 10 acres of space (it could be between 5-15 acres), close to a highway with good visibility and with public transport infrastructure ( meaning metro connectivity). Even if it takes the company five years to locate such a place they are willing to wait since they are investing for the long run. They are looking to target the real middle class in India so connectivity is key. Public transport by way of buses is time consuming and tedious given the increasing traffic on Indian roads.

IKEA has already outlined its long-term approach in India by proposing to open 10 stores in the country in the next 10 years of operation followed by 15 additional outlets in the second phase with a total investment of R10,500 crore, according to its application with the Foreign Investment Promotion Board.

 
 
 

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