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Report : Eating out habits of Indian consumers
Posted On: 18-05-2013 00:00:00 13

A research report by National Restaurant Association of India (NRAI) and Technopak Research reports reveals the following about the dining out habits of Indian consumers:

· In the organized food service industry Indians seem to be patronizing Italian cuisine the most. Chinese comes next. This is largely fuelled by young consumers aged 14-45 years.

· The QSR (quick service restaurant) and casual dining formats together account for 74 % of the chain market while cafes make up 12 %.

· Dine-in contributes the highest, 67 %, to the total QSR sales and is followed by takeaway orders which account for 19 %of the sale. Home delivery is also picking up with most chains offering this service to consumers within a defined catchment.

· On-the-go meals too seem to have picked up with about 34 % of the total consumers flocking to them during office hours.

· Around 80 % of the consumers order in food at least twice a month, reflecting the need for this convenience especially in larger cities where distance is a prime issue.

· The key issues that continue to pose a challenge include high real estate costs, rising food costs, shortage of quality manpower, fragmented supply chain and over-licensing. Also, infrastructure bottlenecks such as electricity supply and water are issues.

· The size of the food services market in India is estimated at $48 billion in 2013. This is projected to grow at a CAGR of 11 % over the next five years to reach $78 billion by 2018.This market is largely unorganized. Chains account for as much as 5% of the total market.

 
 
 

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