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Neilsen Report: Republic day Week bigger than Diwali
Posted On: 10-05-2013 09:18:00 AM

As per a report by A.C. Nielsen, 'Created events' such as Republic Week and Independence Week have helped top modern retailers record higher sales than during the Diwali week in big cities. Republic Week sales grossed 9% higher sales than the Diwali week while Independence Week overtook the festive week by 6% last year. The report tracked FMCG sales of seven key modern retailers in five cities. The key difference however, is that while Diwali sales tend to be full price sales the business around Republic day and Independence day is discount driven – with some retailers going so far as to say match the discount with the number of years since independence.

As per Kishore Biyani, CEO of Future Group "These events that we created is for what we call 'India 2' who are either completely new to modern trade or adopt newer categories due to discounting,”. With deal-seekers turning their focus to such events, retailers are creating more such discounting weeks every year.

 
 
 

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