The Future Group owned Big Bazaar is renovating its stores in major cities, in view of changing customer preferences and increased competition. The retailer is attempting to match up to the better shopping experience offered by other hypermarket chains such as Tata’s Star Bazaar, Aditya Birla’s More, Bharti’s Easyday and D’Mart outlets.
Big Bazaar is doing away with its previous preference for scattered, narrow aisles with disorderly racks and bins overflowing with abundance. The Big Bazaar outlets, such as in Lower Parel in Mumbai have done away with all that, and are now playing peppy music, instead of movie songs.
Other changes include up gradation of the billing software, and doubling the number of cash counters. At the Big Bazaar outlet in Lower Parel, the cash till count has gone up from 12-22.
Distribution centres have been strengthened to achieve faster fill rates of 80%, as against the 55-60% rate earlier. Measures have been taken to convey the depth of the apparel range available across categories and sub-categories. For this, the Lower Parel store has increased the height of its ground floor.
The retailer has identified 44 categories of merchandise under food, fashion and home segments and is focused on increasing the depth. Big Bazaar has discontinued out sourcing its fruits and vegetables and self-manages this segment.
Other region specific add-ons are being offered across stores under the food and grains brand Ekta, offering Bengali mustard sauce Kasundi, Khakhras in Gujrat, Punjabi rajma and chole masalas etc.
The revamped stores are already witnessing a 10 percentile improvement in the same store sales growth.