Retail News Newsletter Columns Retail Jobs Dictionary Directory Calendar Policies Retail Edge Footprint

Home PageContact Us

Simran Says: Pop up stores are popping up ...
Posted On: 25-10-2010 00:00:00 10

I first heard of a pop up store in the American context. In the aftermath of the recession when a number of retailers shut shop, the empty shops were being given out for short periods to brands that would set up a temporary shop in the premises. This could be for a month or more. At the end of this period the brand packed up its shop and moved on. A popup store is therefore seen as a temporary shop set up to exhibit or sell goods for a limited period of time. This could be in an existing store premises or in temporary structures set up for this purpose. The phenomenon now seems to be gaining popularity across India. Most major markets in Delhi witnessed pop up stores selling common wealth games memorabilia in the last month. A visit to Mantri Mall in Bangalore will take you to a Sony Pop up store which is showcasing its 3D technology. Canon is reported to be setting up 100 pop-up stores during the ongoing festive season for promotion of the latest range. Personal computer maker Acer sets up such pop-up outlets during the weekend in leading malls. As per media reports the company gets almost 300-500 business enquiries from such stores, with the leads passed on directly to its network of dealers and distributors. A comparatively low-overhead option for the brands, pop-up store allows them to step outside their traditional walls and meet a broader audience. For malls it helps boost rental income and for the shoppers it is an opportunity to touch and feel a product, sometimes even before it is available in the market.

 
 
 

SocialTwist Tell-a-Friend

 

Want more stories delivered to your inbox?
Please sign up here for our free newsletter.

 
retail india Related News retail industry india
retail news videos on retail industries
Simran Says: Low hanging fruit - having the right stock at the right place ...
Simran Says: The next generation wears being Indian lightly ...
Simran Says : Men are the new women !
Simran Says: Apparel retail gets a triple whammy !
Simran Says: What is your risk appetite?
retail stores
retail policies
retail suppliers retail classes retail news
retail policies retail news retail india
retail training Current Newsletter retail industry
retail suppliers retail industry growth retail slowdown
retail policies retail news retail india
retail training (FY 2015 - 16) 3rd Quarter Results retail industry
retail suppliers retail industry growth retail slowdown
retail policies retail news retail india
retail training Search News retail industry
retail suppliers retail industry growth retail slowdown
latest retail news in your mail

retail industry



 
retail news
About Retail Angle   |  The Team  |  User Agreement   |  Privacy Policy  |  Advertise with Us  |  Feedback  |  Site Map  |  Contact us 
retail industry

indian retail