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Reliance Brands to launch Timberland
Posted On: 30-11-2009 00:00:00 09

Timberland, the well known US shoe brand, is entering India in a licensing and distribution arrangement with Reliance Brands. The company is known internationally for its outdoor shoes and apparel and also for its commitment to the environment. Timberland shoes come with a “nutrition index” to inform customers about the environmental footprint being left by their footwear. Since 2006, the company has reduced its carbon emissions by 27% by improving lighting design, building stores to LED specifications and using renewable energy in its factories. During 2007 - 08 company employees planted more than 390,000 trees, conserved or beautified 600 plus acres of land, and refurbished or installed nearly 400 miles of trails. For Reliance Brands, Timberland is the third brand in its portfolio. It already has a JV with two Italian brands—sports lifestyle brand Paul & Shark and the jeans brand Diesel.

 
 
 

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