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Barista targets kids and spirits
Posted On: 04-09-2009 00:00:00 09

Barista Lavazza, has over 230 stores across the country. The coffee chain, which normally targets the age group of 18-35 years, will now target kids and their parents. With this in view, Barista Lavazza is introducing Signature Choco Treats, ice creams and kids combo (milkshake, dessert and a toy). Also the company has announced plans to sell wine and beer at its outlets soon. They have applied for licences in Delhi to begin with. It is a format they follow in Italy as well. The company, which last year notched up a turnover of Rs 150 crore, is expecting 25 % growth and is expected to register its maiden net profit next year.

 
 
 

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