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Cash & Carry majors to train their customers
Posted On: 08-06-2009 09:40:18 AM

As wholesale cash and carry becomes the next big thing in India, Wal-Mart, Tesco, Metro and Carrefour plan to invest substantially on training and educating their key customers kiranas, hotels and restaurants. Carrefour plans to roll out its full-fledged training programmes closer to the launch of its first store in the National Capital Region. Metro Cash & Carry, which operates five wholesales centres in India, has recently started a programme for hotels, restaurants and caterers for sharing expertise in areas like thematic cuisine, food festivals and menu merchandising. It has also trained over 44,000 sheep farmers and 1,250 fishermen. The German wholesaler now plans to start training programmes for farmers and traders in India.

Bharti Wal-Mart, which recently launched its first outlet in Amritsar, has rolled out programmes on taxation issues for kirana owners, food safety and hygiene workshops and live demos for hotels, restaurants and caterers. It now plans to roll out targeted programmes for different customers segments to improve their efficiency, enhance businesses and profitability. Around 80-90 % of the merchandise sold in Indian cash and carry outlets of these global biggies will be locally sourced products. This provides an opportunity for them to convert their local suppliers into global ones with adequate training.

 
 
 

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