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Politicians favor Linen fabrics
Posted On: 13-04-2009 08:42:11 AM

Aditya Birla Nuvo Ltd is planning to open 20 more showrooms of its premium fabric brand 'Linen Club'. The company has currently 26 Linen Club showrooms across the country and is looking at the metros and Tier I cities as the main areas for expansion. OF the 20 planned outlets, the ratio between the company-owned and franchise operated outlets would be 50:50. At the opening of a Linen Club showroom in Delhi recently the company’s Senior Vice President, Abhey Nair stated that sales were good specially of white fabric, due to the approaching summer and coming elections, as politicians used it in a big way.

 
 
 

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