China will be the world’s third largest consumer market by 2025 and India will be No. 5, ahead of Germany, as per McKinsey and Co. These emerging markets are expected to help brands and retailers revive their balance sheets. But such optimism obscures a painful bit of math: US consumers still buy at least five times as much as Indian and Chinese shoppers combined. Chinese consumer spending is projected to reach $1.3 trillion (Rs61.62 trillion) this year, according to Euromonitor International, a market research firm. That would approach France’s $1.4 trillion, but pales in comparison with the US’ $9.9 trillion. Indian consumers will spend $660 billion. Dell Inc., the world’s second largest personal computers maker, saw revenues grow 48% in India and 18% in China in the third quarter, but global sales still fell 3% to $15.2 billion. The two markets contribute about 5% of the company’s revenues, while the US accounts for half. Still there is a ray of hope - by the end of this year, China is expected to surpass Japan as the second largest market for Adidas worldwide, after the US.