Retail News Newsletter Columns Retail Jobs Dictionary Directory Calendar Policies Retail Edge Footprint

Home PageContact Us

Indian consumers care
Posted On: 27-11-2008 09:17:13 AM

A study of consumers in India, China and Japan shows that a strong majority think it is important to purchase products and brands from companies they perceive to be socially responsible (India 90%, China 90% and Japan 64%). The study is part of a 10-market global study called ’goodpurpose’ conducted by PR firm Edelman. Even in an economic downturn, the majority of consumers in India and China would remain loyal to brands that have a good purpose. 84% in India and 77% of consumers in China say they would remain loyal to socially responsible brands in a recession. However, Japanese consumers tend to be less committed during tough times, with 46% saying they would remain loyal to a brand that demonstrated social purpose in an economic downturn. Overall, the environment remains a high priority for consumers in India, China and Japan. About 88% of Indian consumers and 82% of Chinese consumers are prepared to pay more for goods that are environmentally friendly. 68% of Japanese consumers feel the environment is the most important issue.

 
 
 

SocialTwist Tell-a-Friend

 

Want more stories delivered to your inbox?
Please sign up here for our free newsletter.

 
retail india Related News retail industry india
retail news videos on retail industries
Government considers proposal to free up retail FDI policy - but only for India-made goods
Saks Fifth Avenue planning India stores, in talks with Aditya Birla Fashion
Massimo Dutti to open its first India store in Delhi next week
Reliance Brands ties up with Kate Spade New York for stores in India
India Post rides e-commerce wave as villagers buy online
retail stores
retail policies
retail suppliers retail classes retail news
retail policies retail news retail india
retail training Current Newsletter retail industry
retail suppliers retail industry growth retail slowdown
retail policies retail news retail india
retail training (FY 2015 - 16) 3rd Quarter Results retail industry
retail suppliers retail industry growth retail slowdown
retail policies retail news retail india
retail training Search News retail industry
retail suppliers retail industry growth retail slowdown
latest retail news in your mail

retail industry



 
retail news
About Retail Angle   |  The Team  |  User Agreement   |  Privacy Policy  |  Advertise with Us  |  Feedback  |  Site Map  |  Contact us 
retail industry

indian retail