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Electronics manages 25% growth during Diwali
Posted On: 05-11-2008 08:13:21 AM

As per a report in Times of India, the consumer electronics segment has managed to report a higher sales growth of about 20-25 % during the festive season inspite of the economic slowdown. The report says sales picked up a few days before Diwali with maximum purchases happening on Dhanteras. Samsung India claims a sales growth of over 35 % this Diwali over the corresponding period last year. Given the fact that this time there were virtually no price discounts and major promotions, Diwali sales are said to have been led by serious buyers in the market who were looking for specific products for their requirements. Diwali is important for consumer durable companies as festive period sales comprise around 30 % of their total sales in a year. This years growth was led by lifestyle products with the hottest selling product this year being the 40-inch LCD TV, which comes at a price tag of Rs 70,000.

 
 
 

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