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Slow down a metro phenomenon ?
Posted On: 25-10-2008 08:18:14 AM

A report in Economic Times would have us believe that the slowdown is only a metro phenomenon. Products that have a rural focus—like bottom-end two-wheelers, entry-level cars and utility vehicles as well as lower-end gizmos—seem to be doing well. Quoting statistics, the article says that demand for cars is down to just over 5% in the first half of the current fiscal. But utility vehicles and motorcycles, which have a strong rural/semi-urban spread, are up 12.53% and 12.58%, respectively. That’s the highest growth in the entire automotive spectrum, except for three-wheeler passenger carriers, another bottom-of-the-pyramid product. Similarly for consumer durables, the article says that while the usual festival fervor is missing in larger metro markets, rural demand has been the big face-saver this season. The effect of a good monsoon is showing up now as farmers have more money to spend.

 
 
 

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