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Tier III towns to support hypermarket boom by 2011
Posted On: 24-09-2008 09:33:43 AM

A joint study by Assocham and consultancy firm KPMG states that given the growth in number of households, income and consumption per household in urban India, 212 towns have sufficient market potential for hypermarkets. In the leading 25 towns, five or more hypermarkets per city are feasible per town currently. By 2011, the number of leading towns is projected to grow to 52 as tier III towns would also gain the market potential to support five or more hypermarkets. However, the study found tier IV towns to be unviable for modern retail formats not only in 2008 but also in 2011.

 
 
 

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