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Office1Superstore to go the franchise way
Posted On: 01-08-2008 08:30:15 AM

Indo Rama Retail, which has a collaboration with USA retailer Office1Superstore, is looking to expand through a franchise model. Currently, the collaboration has over 10 stores. The typical store size can range from 300 sq ft to 3,000 sq ft and above, allowing a franchisee to invest according to its SKU requirements. The store will be housed around the central business districts to attract the maximum footfalls. The company is also looking to take orders through catalogue marketing. The company will substantially increase the number of products under private label. A large amount of sourcing will be done by the parent company from China.

 
 
 

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