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M & B footwear to launch USA brand Merrell
Posted On: 22-07-2008 08:43:13 AM

M & B Footwear, one of India's leading distributors and retailers of international footwear brands, has tied up with Michigan-based footwear company Wolverine Worldwide Inc to launch its Merrell brand of outdoor shoes. Merrell will add to M & B's retail and distribution portfolio that already features brands such as Lee Cooper, iD, Provogue, Rider, Firangi and Geox. The outdoor shoe range was launched at a three-day high-altitude adventure camp at Viraat Khai in the Garhwal Himalayas.

 
 
 

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